PR Niblets

Tuesday, June 14, 2016

Tip Tuesday: Credibility is Everything

“Your credibility and your truthfulness is all you have, so never lie to a journalist.  While there may be occasions where you can’t give them the full situation, do not lie or distort the truth to win a pitch. Your reputation and effectiveness will be limited substantially and it will reflect poorly on your client. If you’re going to be effective in pitching a journalist, remain honest and do your research. Check out samples of their work to understand their beat, the publication they work for and the kind of stories they write about. Pay attention to what they do, remain credible and don’t waste their time.” - Henry Feintuch