Top 3 Rules Every PR Professional Should Know

Every industry has a rule book, whether or not you know about it! As a communications professional, our rule book is endless. With many years of professional and personal experience, we sat down with our Feintuch team member, Doug Wright, to come up with the top 3 rules that every communication professional should abide by.

1. Go above and beyond. Strive to do as much of your boss’s job as you can. Any part of his/her job that you can do frees them up to concentrate on higher level work that will benefit the company overall. (Of course, you need to make sure you are covering all of your job responsibilities first!)
2. Take ownership of the good and the bad. Sins of commission are better than sins of omission. While no one likes to make mistakes, they are inevitable. A sin of commission—where you may have gone about trying to get something done the wrong way—is less offensive to most than a sin of omission where you simply dropped the ball.
3. Stay humble and motivated. Don’t doubt yourself and keep worrying to a minimum. If you know what you are doing and performing due diligence in getting it done, that’s all you can do. Don’t be cocky, but keep this in mind even as questions arise from clients and supervisors about a news announcement that does not get the expected pick up or a lightly attended press conference. More often than not, if you are performing due diligence, things will work out the way they should.

Tip Tuesday: Social Media Basics

"When trying to build a brand on social media, it is important to remember these four things: be smart, be relentless, be honest and most importantly, be on message. Once you post something on social media, it becomes a permanent part of the digital world." - Richard Roher.