Ashley Blas
On
March 23, 2020, I got an email from my employer stating that I am being laid
off from my internship, effective immediately. This was the third time in five
years that I had been laid off from a job. Did I see this coming? Yes. Did it
still shock me? Absolutely. I, along with millions of other people in the
United States, had lost my job because of COVID-19.
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Ashley Blas
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A
month passed and I was chatting with a friend on Facebook Messenger, checking in
with each other while following our respective states' stay-at-home order.
"What have you been doing since quarantine started," she asked. To be
honest, my days consisted of logging into my Zoom classes while lying in bed,
making lunch and playing Animal Crossing while watching TV. “Oh, nothing much,”
I said. “How about you?”
While
I was on a mission to watch every episode of Criminal Minds, my friend, on the
other hand, had become proficient in Adobe Photoshop. As a marketing major, she
told me that her extra time in quarantine was an opportunity to learn a
transferable skill that could give her an advantage in the job market; she was
right. While I knew employers weren't going to ask why I wasn't employed, they would
certainly ask what I had done in lieu of working.
Professional
growth isn’t measured by how quickly you land a job after graduation or how
many certifications you have. Rather, it’s about the ability to lay the
groundwork for your career by staying engaged and continuing to improve personally
and professionally. Instead of putting all my focus into finding a job, here
are four other things I did to grow as a new college graduate.
#1: Expand connections through online
networking
There's a common saying in the PR
field that it's not what you know,
but who you know. Like many of my
peers, I met most of my professional connections in a face-to-face setting,
either at a networking night, club speaking event or something similar. This
meant that many of my connections were limited to Seattle and the surrounding
area.
The
forced transition from meeting face-to-face to entirely online was frustrating,
even for a tech-savvy young adult like me. However, I found that this shared
frustration combined with excess time saved from not commuting to work helped
me connect with professionals across the country. Even with the uncertainty
that their job may not survive the upcoming months, many of the people I talked
to were supportive of my goals and were willing to give me advice. My goal was
to move to a new city after graduation and connecting with people outside of my
immediate area helped lay the groundwork for job opportunities outside of
Seattle.
#2: Take advantage of online skill
and career-building programs
Many academic and professional institutions have started to offer a range of free programs and courses through platforms such as Coursera and edX. LinkedIn Learning offers a wide variety of free and paid courses from Time Management Fundamentals to Figure Drawing: Tonal Rendering to Social Media Marketing Foundations.
Personally,
I wanted to find a free program that could help me grow in the field of public
relations. After scrolling through LinkedIn, I came across the PR Council's Agency-Ready Certification,
which was designed specifically for college
students and recent college graduates to learn more about the ins and outs of
working in a PR agency environment.
Usually
I would say that education doesn’t make up for a lack of experience. While this
certification didn't make up for my lack of agency experience, it shows that I
have taken the initiative to broaden my professional skill set.
#3: Use the quarantine to learn a new
skill
Whether transferable or not, learning
a new skill shows employers that you are taking advantage of an opportunity to
grow personally and/or professionally. I had studied Japanese for a year during
college but forgot most of it by the time summer was over. I had been meaning
to practice, but it was always put on the backburner. Since then, the extra
amount of free time that I had during my day was the perfect opportunity to
practice Japanese, even if it was for 30 minutes every day. While I am in no
position to translate or use it in a professional setting, the small victories
of being able to understand what a passerby is saying tells me that I'm making
progress.
#4: Set small goals to stay
motivated, on task and at least a little organized
While I worked on long-term career
goals, I never stopped applying for jobs. Every day, I set a goal to apply to
at least five entry-level positions in public relations or a similar field. By
the time I graduated, I had an Excel sheet with a list of over 100 completed
job applications. Unfortunately, I was usually met with the generic "Thank
you for your interest. Unfortunately, we are not hiring at this point because
of COVID-19 but will keep your resume on file for future opportunities,"
reply email. However, I would rather get a rejection than to wonder if I had
missed the perfect job opportunity. I also set a goal to only have one snack
between lunch and dinner. Sometimes it’s the small wins that keep you going.
I
recognize that my ability to utilize my time in quarantine is a privilege
compared to others who may be dealing with financial issues, taking care of
their family or just don’t have the time or capacity to be working on other
projects. Nobody could have predicted the experience that we are all going
through. This is an unprecedented time for all of us, and we all deserve a
little slack for just making it day-by-day.
For
many of us, this is not how we wanted to be starting our careers. My
experiences throughout the last few months have shifted my expectations and
helped me realize that the journey towards my dream job was never a single
road, but rather a series of paths leading to the same destination.
With
a little bit of luck and a lot of hard work, I recently accepted a position
with Feintuch Communications, a strategic relations firm based in New York City.
Even in the midst of a global pandemic, I’m thankful that I’ve been given the
opportunity to utilize the skills I’ve gained in a more professional setting.