Wednesday night our company assisted with the PRSA New York program, “A Book Publishing Double Header” hosted by Dow Jones at the beautiful Fox Sports Bar. The food and drinks were magnificent and the presentations were intriguing. Andrew Wheeler, Marketing Manager at Wiley & Sons, discussed how marketing books in this digital age is different from how books used to be marketed. Identifying your target audience and then utilizing social media appropriately is important. Creating a connection and conversation with book reviewers and reporters is also important in order to generate reviews and coverage. All great takeaways!
Jonathan Spira (left) with Andrew Wheeler (right) during the Q&A
After Andrew Wheeler, Jonathan Spira, author of Overload! How Too Much Information is Hazardous to Your Organization, discussed his book, released Tuesday. The book discusses how knowledge workers are overwhelmed with the increasing amount of information thrown at them every day. Email, IM, phone calls and our 24/7, always connected mentality affect knowledge workers’ productivity, costing companies billions of dollars. Included below is part of Jonathan’s presentation where he discusses the ways workers can help decrease information overload – all very good tips that can be easily implemented!