Monday, June 22, 2015
Monday, March 2, 2015
As you may have known from our previous blog posts, we kind of love to talk about social media. So of course we were thrilled to be the first hosts for a monthly series of webinars organized by our friends and global public relations partners, PR World Alliance, where we discussed optimizing LinkedIn company and brand pages.
While we may have been talking about LinkedIn, we also ended up getting a crash course in the social world of Google. As we were expecting a number of attendees from countries all over, we decided to use Google Hangouts on Air, an easy and free service that allows anyone with a webcam and microphone to become a virtual radio/TV host and anyone with a computer screen to tune in. Streamed from our headquarters in New York on February 19, we were joined by attendees from countries including Turkey, Italy, Canada, Sweden, France and Greece.
The page for our scheduled hangout came with its own private message board where the invited users could leave notes and messages. Leading up to the webinar, we used this as a way for us to leave tips for attendees or for them to tell us they were participating. Once the presentation began, we kept this open dialogue running by regularly checking in and asking attendees to post questions to the page. This allowed us as hosts to interact with the viewers and also let each attendee interact with each other. Rather than a one-sided conversation, the webinar became a social dialogue where each attendee could share his or her own tips and tricks. The U.S. was responding to Sweden, French was responding to English… no form of communication was off limits.
Throughout the webinar we discussed some of our favorite tips and best practices for LinkedIn. We walked through the required steps of creating an active company page such as selecting administrators, encouraging employees to link their current positions and outlining a rich company overview. We shared insight on what makes good content and how adding multimedia elements strongly drive engagement. We also introduced the webinar attendees to some of our recommended social media management tools such as Hootsuite and Buffer, which allow an administrator to schedule and queue posts; and Bitly, which shortens links and provides additional click though analytics.
You can view an archived cast of our first webinar and join our global conversation through the PRWA LinkedIn group.
Thursday, February 12, 2015
Mr. Walker is senior partner in PIELLE Consulting, Feintuch Communications' UK-based partner in the PR World Alliance. The blog post originally ran in PRO PR Magazine (Croatia) in Croatian and is soon to be published in Nigeria and Ghana.
On arrival he spent about three hours checking the programmes and coding asked for a small rubber ended hammer and walked over to the bank of servers and after ten minutes careful inspection he took the hammer in his left hand he gave a gentle but firm tap on the casing of one of the servers walked back to the desk asked for the system to be rebooted.
No surprise the upgrades started to load. Having seen them installed and satisfactorily operating, the question of his fee was broached. $350,000 was the reply, no surprise there was a clear objection at what one manager saw as a preposterous rate for just 4 hours work and 7 hours travelling time in a private aircraft sent by NASA.
"All you did was tap the casing and any fool could have done that and it could have been done for free.” Yes said the retired engineer but this fool spent 10 years in college and 30 years at NASA learning just where on the casing to tap.
Tuesday, October 7, 2014
Monday, September 29, 2014
Now that we have a solid grasp on using Facebook and Twitter, it’s time that we tackle the lesser known platform of LinkedIn. While LinkedIn has become an important tool in terms of individual professional development, it is often underutilized when it comes to brands. What sets LinkedIn apart from giant social media platforms like Facebook and Twitter is its emphasis on business. This makes LinkedIn a prime tool for B2B brands. Let’s jump right in.
Employees as Brand Advocates - One of the best benefits of LinkedIn for a company is that you already have a built in audience: your employees. When employees update their profile and list your company as their place of employment, they are automatically connected. This improves the quality of your page immediately by listing the number of active employees on LinkedIn and making your page appear more complete.
In addition to simply appearing on your page, employees can be useful in advocating for your brand. Sharing content that your employees believe in and support increases the likelihood of them engaging with the company page. When employees share updates or information from their company, it demonstrates value in what your brand is saying as well as provides you with further reach.
Monday, September 22, 2014
|Our trip mapped out|
Reading a map…and navigating. All of us are pretty reliant on GPS systems these days. But luckily, we had printed maps and were always sure to plot the trip before we hit the road, marking key exits and turning points. As a driver, it’s stressful enough having to drive on the left side of the road from the right side of the vehicle. The last thing you want to think about is where to exit in the next roundabout.
|Peace Wall in Belfast, Northern Ireland|
|Cliffs of Moher|
Wednesday, September 3, 2014
- Like – When a Facebook user likes your page, they are opting-in to become a “fan.” This means that they are more likely to see your content directly from their Facebook homepage; however, it is not a guarantee. Facebook is consistently changing its algorithm so users only see the most up-to–date and what it considers “relevant” content. This means it is important to share relevant content frequently.
- Comment – When a fan wants to directly interact with your update, they have the ability to comment. One of the easiest ways to encourage fan interaction is to add a question into your update. This encourages fans to respond and share their answers to your inquiry.
- Share – Sharing is likely the most coveted form of Facebook engagement for brands. When a fan shares your content, they are republishing it on their timeline for all of their friends to see (this is kind of like a RT, explained in Twitter 101.)
A sample graph of Facebook’s week and time insights