|PRSA-NY recognized on the scoreboard|
- Media training is not only a PR best practice but essential to ensuring that every player knows how to interact with the media at all times (e.g., national crises, game wins, game losses, etc..) and that they have a cohesive message that is in-line with the brand
- There is a big difference in proactive vs. reactive media outreach, but they’re both important. The Yankees communications team is constantly bombarded with media requests and sometimes it can be challenging to pitch media interesting and impactful stories that mean more than just the latest athlete gossip.
|Jason Zillo takes the stand|