PR Niblets

Thursday, March 17, 2011

The State of the News Media: A Print vs. Digital Debate

We all know the media environment has been on a roller coaster ride over the last few years as print and “traditional media” have been fighting (and losing) the incursions of the Internet, iPod and an increasingly fragmented media environment. A new study from Pew Research sheds light on some of these trends and uncovers some interesting findings:

  • Newspapers declined 6.4% in 2010
  • Online news consumption surpassed print newspapers in ad revenue and audience for the first time in 2010
  • For the first time in more than 12 years, the average audience of all three cable news channels declined
  • Local TV revenue rose 17%
  • Radio has remained stable
  • Only 31% of Americans have heard of HD radio
  • In 2010, auto advertising increased 77% in local TV, 22% in radio and 17% in magazines

Just today, in seeming response to the print/digital war, The New York Times announced its new online digital/mobile editions subscription policies:

What’s your take on the print vs. digital debate? Do you subscribe to any paid editorial content? How do you consume your news?

1 comment:

  1. FYI - This trend will continue for the following years but it is hard to say that print media will be extinct.

    The challenge is how will they deliver their products more efficiently to the public.

    How do you consume your news? - Mostly I read news online, but there are times that I read newspaper prints.