PR Niblets

Monday, May 11, 2009

When It Rains, It Pours

Ninety-nine point nine percent of us at one point in our lives have felt pressure, whether at work or at home, to get something done on a deadline. What I’ve noticed in my professional career is that some people LOVE pressure – they feed off of it. There is nothing like a reporter calling at 4:45 pm on a Friday with a 5:00 pm deadline wanting a question answered or a fact checked. You have to drop EVERYTHING and make those 15 minutes count! That can be very exciting to some.

On the other hand, when a new business proposal is due and you are still sifting through the RFP the night before and you’re missing the gym class you really wanted to go to, the excitement turns into panic and ultimately stress. Some people work better when the pressure is on and can even turn panic into constructive behavior. For those that have a hard time managing stress, here’s a great article from last month’s Fitness Magazine that helped me - http://www.fitnessmagazine.com/health/body/healthy-toolkit/beat-stress-take-control/

Personally, I don’t like stress. I try to avoid feeling stressed out at all costs. I’ve seen how neurotic behavior leads to pre-panicking and that stresses me out even more! To manage this, I schedule tasks for each hour of my day leaving room for the mini-crises that might pop up. But with all of the pressure to fulfill media requests on deadline, finish press releases, research data, schedule interviews, write memos and think about my next blog post (and that’s just a typical Friday), I better practice what I preach!

P.S. – Sorry about not posting until now, I was trying to meet all of my deadlines!

1 comment:

  1. Agreed. I try to focus on the creative, brainstorming activities, and the writing, during the morning. Busy work stuff in the afternoon (and evening, often).

    -David Gordon Schmidt

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