Denterlein, a Boston-based communications firm and our partner in the PR World Alliance, has outlined some precautions that communications professionals can take in light of the current Coronavirus pandemic. They posted their first set of guidelines on March 2, and on March 9 followed up with a Part 2. So while you're here, take a quick break to Purell your hands, read their insightful posts, and then Purell again.
By Denterlein Team
: Whenever possible, information should be shared from a single source and be consistent, in both content and tone. Keep a log of the questions you are getting asked, develop a single company response and share it in a place where all manager, customer-facing employees or others likely to get that question can access it. Update answers regularly (and date/time stamp them) so that information is timely, consistent and, most importantly, accurate when shared.Be consistent in information sharing