“Whether you’re in consumer,
tech or B2B public relations, you should read a noteworthy news publication
every day, like The Wall Street Journal, even though it may appear to be ‘off
subject.’ As PR professionals, we tend to focus too much on our clients’ niche
or sector, but you shouldn’t fall into that trap. You’ll be a more
successful and well-rounded communications professional if you have a
comprehensive understanding of the larger business environment in which your
client operates. To be successful in this industry, you must always be ahead
of the game.”
– Richard Anderson
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