We all know that it's smart to market during a recession and that firms that do market are better positioned when the economy turns around. If we all know this, why aren't firms flexing their marketing muscle now? Here are tips on how firms can position themselves for growth in the post-recession economy that bear repeating. They're not earth-shattering. But they are marketing basics that you can't afford to ignore.
- Incorporate social media into your business development efforts. Your clients, prospects and their suppliers are using it; you should strategically use it too. Leverage tools including LinkedIn, Facebook and Twitter to connect with prospective clients and other professionals to build your network and demonstrate your expertise.
- Be a brand ambassador. Remember, you are the face of your company's brand. Use your interactions to communicate your firm's brand promise and support that continuously in your efforts.
- Network. Relationships matter. Social media is a great way to start a conversation with a client or prospect - but don't let it stop there. Offer to meet new and old colleagues at an upcoming industry or bar association meeting, civic event, non-profit activity or social mixer - or host your own hospitality function at your firm.
- Seize the podium. Apply to be a speaker at upcoming events. If you aren't accepted, attend anyway to get a better handle on what topics are creating buzz.
- Learn from other professionals. Invest in consultants to sharpen your brand. An outside perspective can help you assess the effectiveness of your business development efforts and offer insight into what strategies would work best for your personality type.
- Be active in your home and business communities. Dust off those memberships in the local chamber of commerce and non-profit organization. Get involved in industry related activities and slowly increase your profile.