It’s April of 2009 and our new firm is just three months old. We launched in the midst of the economic tsunami that has taken hold of the U.S. and rapidly spread through world markets. Clever market timing for a new flavored professional services firm?
In fact, based on the reaction we’re receiving, our timing couldn’t be better.
We have entered an era of accelerated change – not just in our nation’s capital but throughout local and state governments, the financial sector, the automotive industry, the environmental and energy markets and more – indeed change is underway on a global basis and its impact on business is growing increasingly profound.
So, in forming a new breed of public relations firm, we didn’t want to simply recreate past business models. We decided to create a firm rooted in helping our clients grow their businesses, generate revenue and build their brands. To help accomplish that, we’ve surrounded ourselves with a network of partner firms and associates with whom we have been conducting business for decades. Top notch independent PR firms on every continent. Sharp copywriters and designers. Seasoned ad and marketing pros. Corporate finance executives. International trade law firms. Professionals focused on emerging companies and markets. The smartest minds in search engine marketing. And more.
We know we can’t do it all, but our extended network provides our clients with access to resources that can help them attain the velocity and support they need, through traditional marketing disciplines and beyond. For our new venture, and with a nod to Charles Dickens, “It was the best of times, it was the worst of times.”