PR Niblets

Monday, April 12, 2010

Booth Babes to Bearchive

I’ve definitely come across some interesting information and requests working in PR. What follows is one of those times, when I was encountered with not one, but two bizarre and funny events from two very different clients in one week.

A couple of weeks ago, we were ramping up and preparing for one of our clients to attend a trade show, here in New York. We were helping with a lot of the logistical elements of attending the show in addition to conducting media outreach. In the middle of all this preparation, I received an email asking me to hire two “models” dubbed “booth babes” in the office for good reason, to pass out fliers at the conference. Not only was I to contact a modeling agency to hire the two girls, but our client had specific characteristics he wanted each of the girls to have.

He wanted a blonde and a brunette.

Initially, I thought this seemed slightly silly and fully expected to get laughed at on the phone when I called the modeling agency. I also was highly skeptical that there was even a modeling agency for "flier girls." Turns out I was wrong; seriously wrong. Apparently this is common at trade shows. The couple of modeling agencies I contacted all sent me portfolios of girls they had available and didn’t bat an eyelash when I asked for a blonde and brunette. The portfolios were real modeling pictures – pictures of the girls' swimsuits as well as other garb. Of course, they didn’t wear swimsuits to the conference, although that definitely would have attracted more attention to our booth.

The second hilarity of the week came from another client who is in the process of launching a new product. They have been laboring over choosing a product name, often asking us for advice and feedback on various candidates. We received an email that they had finally decided on one – Bearchive. We were all ecstatic as the launch is only a few weeks away. However, on our weekly call, the same week of booking the booth babes, our client informed us they are no longer going with Bearchive. When pressed as to why, our client shyly told us to check out bearchive.com. The site can only be described as soft porn featuring girls with enhanced (seriously retouched)big boobs. Laughter ensued followed by nods of the head concurring that another name was in order.

Needless to say, it was an interesting and stressful week, although one filled with lots of laughter. Just goes to show that you never know what to expect in the world of PR and sometimes all you can do is shrug your shoulders and laugh.

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